Upcoming Workshops, Events and Conferences

Check out our future events to find out where we will be!
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Marketing 101: Develop your Marketing Blueprint

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Brisbane

Build a marketing foundation that propels your business forward in 2025! Join us for this hands-on workshop led by Andrea Anderson, where you’ll learn to structure a marketing plan tailored to your business goals, saving you time, money, and effort.

In this session, you’ll create your personalized Marketing Blueprint and learn to:

  • Start crafting your marketing game plan
  • Identify effective lead-generation channels
  • Understand the essential components of a powerful marketing strategy
  • Apply communication techniques to turn leads into loyal customers

Requirements:

  • Bring your business idea, a curious mindset, and plenty of questions!

Eligibility:

  • Businesses with fewer than 20 Full-Time Equivalent (FTE) employees
  • Based in Queensland, Northern Territory, or Western Australia
  • Holder of an active Australian Business Number (ABN)

This workshop is part of the Digital Solutions Program and requires prior registration. By registering, you agree to share your information with the Commonwealth Department of the Treasury and the Department of Industry, Science, and Resources for program evaluation purposes. Don’t miss this chance to gain actionable insights for your business success!

Marketing 101: Develop your Marketing Blueprint for Success in 2025

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16 Aspinall Street Nundah, QLD 4012 Australia

Brisbane City Council invites local business owners to a free interactive workshop designed to help you create a strategic marketing plan that drives success in 2025.

Facilitated by Andrea Anderson, Founder of Your Marketing Machines, this session will provide practical tools and insights to:

  • Identify and utilize lead generation strategies.
  • Build a robust marketing framework.
  • Convert leads into sales using effective communication tools.

What to Bring:

  • Pen, paper, and your marketing questions.

Registration & Networking: 9:00 - 9:30 AM
Workshop: 9:30 AM - 12:00 PM

Join us and take the first step toward saving time, maximizing your resources, and growing your business.
This free event is part of Brisbane City Council's commitment to supporting local businesses.

Marketing 101: Setting up your CRM System and Business Marketing Tools for Business Success

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Online Zoom

Elevate your business with practical knowledge and strategies for effective customer relationship management (CRM). In this workshop, join Andrea Anderson as she breaks down essential CRM components and guides you in harnessing data to optimize communication and drive profitability.

In this workshop, you will:

  • Discover how data insights can reveal the profitability of your customer base
  • Learn to select the best CRM system tailored to your business
  • Differentiate between qualitative and quantitative data
  • Understand legal guidelines for collecting data
  • Set up impactful email funnels to enhance customer engagement

Eligibility:

  • Businesses with fewer than 20 Full-Time Equivalent (FTE) employees
  • Based in Queensland, Northern Territory, or Western Australia
  • Holder of an active Australian Business Number (ABN)

Presented as part of the Digital Solutions Program, this workshop requires registration. By registering, you consent to sharing your information with the Commonwealth Department of the Treasury and the Department of Industry, Science, and Resources for program evaluation purposes. Secure your spot today to transform your CRM approach!

Marketing 101: Creating a Strong Brand Avatar - Brisbane

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Brisbane

Unlock the potential of your business by creating a brand avatar that perfectly targets your ideal audience. In this interactive workshop, join Andrea Anderson as she guides you through the four essential elements to define and build a powerful brand persona. This foundation will help you confidently shape your marketing strategy and elevate your brand presence.

Walk away with a clear understanding of:

  • How you want your brand to be perceived in the marketplace
  • Strategies to support your business growth approach
  • The unique problem your business solves
  • Who will benefit from your business solution

Come prepared with:
Your business or idea, along with your mission, vision, core values, and questions to make the most of this collaborative experience.

Eligibility:

  • Businesses with fewer than 20 Full-Time Equivalent (FTE) employees
  • Based in Queensland, Northern Territory, or Western Australia
  • Holder of an active Australian Business Number (ABN)

Please Note: Registration is required, and eligibility criteria apply. By registering, you agree that your information will be shared with the Commonwealth Department of the Treasury and the Department of Industry, Science, and Resources for program evaluation.