With limited market understanding, the first step was to complete market research, industry analysis and identify the buyer behaviour characteristics.  It was important to have the right information to best support this new brand in a highly contested environment. 
Research consisted of Google Analytics including keyword and SEO formatting, social media platform analysis to determine where best to invest, and industry forecasting.
From the research generated and information provided by the client, a marketing plan was formatted to support the client's growth goals.         

Before amendments could be made a marketing plan was required to highlight task requirement, time frames, KPI expectations and budgetary restraints.  Realising the business was an operating entity within a competitive market space, the marketing plan needed to reduce the risk of negative impact to the operation, therefore all execution tasks were approved before delivered.      

The new website sitemap was updated from a UX perspective, maximised for additional functionality, user-friendliness and improved marketing messaging.   
Growing the size of the website by 50%, the website has multiple entry points from newsletter, contact us, book a time and lead capturing forms.  Opening more pages allows for advertising options to directly showcase their services.  

The imagery was adjusted to align with their business language, while remaining within their approved style guidelines.  The imagery chosen allows for re-purposing across social media platforms and email communication.

More importantly, utilising Oncord's CMS platform, the client has a website they can manage and adapt over time

As the client didn't have CRM/database capability, it was decided to instigate this capability within the website, therefore allowing a true All-In-One functionality on the site.

Multiple newsletter templates were created to be used to communicate with different market segments.

Automated email campaigns were established to assist relationship building with new leads and contacts. 

As a new business, the client wanted to highlight their business goals and aspirations, in a highly competitive market.

The intention of the communication strategy was to establish the client as an expert while sharing their vision, mission and values.  E-Books and welcome booklets were created as lead generation and information sharing tools. 

In conjunction with the new website design, the client sought assistance with their brand awareness strategy especially across social media platforms.  Facebook and LinkedIn were chosen. 

To support the client's brand expansion goals, a quarterly marketing calendar was established for all marketing components to be aligned from week to week.  

Four posts were created weekly to align with the business core values, services and solutions offered. The intention was to increase engagement and following while expanding geographical reach.

A lead generation strategy was established for four main services, three geographical locations and two platforms. Over a two-month campaign, bounce rates reduced from 65% to 58% and conversion rates of 22%.