The client desired an overhaul of their brand marketing as they had created additional services they wanted to offer to the market.  As the business had grown significantly, the client also realised that they did not have a clear marketing strategy to support their strategic growth goals. 

After, completing a marketing audit, recommendations suggested a multi-layered approach to streamline internal operations and infrastructure, while executing an external brand positioning. 

The Marketing plan has taken a 360 degree approach incorporating offline and online vehicles.  

Using the style guide provided by the client, the new website was updated to reflect their personality and style. More importantly, the website was developed to be user-friendly while remaining a safe space for inquiries and potential clients.

The services are clearly defined on the website and categorised by Core Service offering. The website has multiple entry points from contact us, workshops and lead capturing forms. 

Where possible, imagery from the client has been used. The stock images can be replaced over time with the client's own photos.  The imagery chosen allows for re-purposing across social media platforms and email communication.

The client realised that due to expansion and COVID, communication across the entire organisation had been challenging.  

The recommendation was to develop an internal communication portal , which could be utilised for real-time conversation.  Utilising Work plan expertise, the portal has the ability to allow training access, human resources management, and their own client management processes.

Fortunately, the client has the ability to add to their intranet, while maintaining consistency and continuity to their internal stakeholders.

A challenge for the client is recruitment, which is required on an ongoing basis.  A solution provided was to establish recruitment videos which could be used for both offline and online purposes.  The video content provided highlights the "day in the life of a Support Worker" and was filmed onsite.  The benefits of this format are its multifunctional use. 

As part of the business expansion strategy, the client requested high quality video production.  During a full one-day shoot, the client, their staff and participants willingly engaged and participated on the day.  From the content captured, a 4-5 minute Infomercial-style video was presented for both offline and online use. 

The client utilises one platform for communication - Facebook. This is to allow for controlled external brand presence.   As the client is comfortable to create their own content, a social media strategy was established, including training modules.        

As the client desires to establish their social enterprise - a coffee shop, new brand was requested.  Cloud129 is an initiative to provide training and on-the-job-learning for the client's participants to gain confidence and skills as a barista.  The brand is aligned with the overall business brand providing a fresh, new and appealing approach.