Having started the business without any strategic plan, the initial success was short lived.  However, realising how much potential there was, the owner requested a more strategic approach to the business, ensuring foundations were established.
Based upon the research provided, an execution plan was established which aligned to their limited time and financial budgets, yet allowed for growth to occur and be managed.  The plan outlined a timeframe with estimated financial commitment over a two-year period with the goal of the business producing sufficient turnover to replace one full time income. This has since been achieved.

As an e-commerce site, The new website sitemap was updated from a UX perspective, maximised for additional functionality, user-friendliness and improved marketing messaging.   
Growing the size of the website by 50%, the important aspect was to allow for new promotions and products to be updated as and when required, without the need of a web developer.   

The imagery was adjusted to align with their business language, while remaining within their approved style guidelines.  The imagery chosen allows for re-purposing across social media platforms and email communication.

More importantly, utilising Oncord's CMS platform, the client has a website they can manage and adapt over time.

The brand elements align beautifully with the narrative, highlighting the owner's personality of fun and friendly while personal and passionate.
Utilising a simple colour palette, allows the brand to be used across multiple platforms and formats, while maintaining its uniqueness and playful elements.