The first important step was to complete a marketing analysis. This process incorporates a complete competitor market research, keyword analysis and google compatibility.

This process allowed us to implement a SWOT analysis to determine how best to position in the market space. Secondly, an Owner Personality and Capability audit was completed.  In this process we understand the decision maker's thought processes, identify how best they operate and determine the personality attributes that supports the positioning strategy. 

With this in mind, The Enterprise Edge has a unique style and flair, minimising traditional accounting language and staid imagery.  Instead the language takes a 'forward' approach, sets an expectation of business behaviour and demands relationship building.

The imagery has an industrial, aviation and architectural approach, which reflects the client's personal interests. Also, the client wanted to avoid standard accounting style photos of people, an office and calculators. 

The new website is edgy, simply formatted for a positive user experience and designed to support the reader.  Use of abstract imagery is purposeful, aligning with the client's new language. As the client wanted to create Expert Matter, the website was extended to allow for downloadable material and lead capturing options. The website has the ability to provide automated email and communication campaigns as and when needed. This website format is ideal for a business that is desiring a unique or disruptive style that highlights their expertise and knowledge.

Included in the new brand launch was creation of all social media platforms including LinkedIn company page, Facebook company page, Google My business account. The client agreed to 4 social media posts per week delivered across LI and FB with the intention of brand awareness and database building. Within a three months period from launch of new business, 31 new clients were gained and increases in followers by 75%.

The client sponsored a large QLD based industry association which was a business strategic alliance.  Because of this relationship, opportunities were given to provide fortnightly articles for their newsletter.  These articles covered important points regarding accounting and finance recommendations for the readership. Also, to elevate the brand, monthly ebooks were created for both the strategic alliance as well as general lead generation. 

The client had specific industries the business wanted to support with one of these being the transportation industry.  Developing a sponsorship relationship with Queensland Trucking Association, Your Marketing Machines assisted with the maintenance of the relationship providing content in the form of articles, email communication, advertising pieces and general marketing support.